Alternate names for the 4th Broadcast Network

What would have been some good alternate names for the Fox network had it not been owned by Rupert Murdoch or the 20th Century Fox organization?
 
United Broadcasting, as it has both fictional precedent (In several works, including Disney's "The Barefoot Executive") and reality (the UNITED Paramount Network).
 
Paramount Television Service (PTVS or PTS) or Paramount Program Service (PPS). I would go with the latter since I like when networks have three-letter initials and PTS doesn't sound interesting enough. This will be part of a pop culture timeline I'm working on.
 
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