April 18th, 1981: "In the Dark" - Billy Squier
April 25th, 1981: "In the Dark" - Billy Squier
Event:
The All-Music Network (AMN), the first 24-hour channel entirely dedicated to music, debuts on May 1st, 1981 in the New York metropolitan area. A countdown played during stock footage of Neil Armstrong placing a flag on the moon before the first video played, Santana's "Winning".
The channel played music videos from all the major labels bar MCA Records (which planned its own music video show on USA Networks, an MCA subsidiary) and EMI/Capitol Records. In addition, it played clips from over 20 years of
American Bandstand. That show's host Dick Clark and
Soul Train host Don Cornelius each filmed many introduction clips for the network, which were repeated constantly before "VJ's" were hired in August.
Lineup for first hour:
"
Winning" - Santana
"
Drivin' My Life Away" - Eddie Rabbitt
"
Being with You" - Smokey Robinson
"
Turn Me Loose" - Loverboy
Don Cornelius introduces Lakeside and Shalamar
"
Fantastic Voyage" - Lakeside
"
Full of Fire" - Shalamar
"
Ain't Even Done with the Night" - John Cougar
"
9 to 5" - Dolly Parton
Dick Clark presents clips from
American Bandstand
"Baby, You're a Rich Man" - The New Moondogs (live on
American Bandstand, 1967)
"Take on the World" - Judas Priest (live on
American Bandstand, 1978)
"
All out of Love" - Air Supply
"
Killer on the Loose" - Thin Lizzy
"
Jessie's Girl" - Rick Springfield
Aided by a $2 million marketing campaign, AMN was a huge success during its first year. While other TV execs denigrated the concept of a "music video channel" upon its first broadcast, they changed their tune (har har har) when it had a great impact on record sales even when radio wasn't playing the music. Two unknowns at the time who credited their eventual stardom to play on the network were the rock singer John Cougar, whose album
Heartland Angel rose to #1 on Billboard on September 12, and the R&B trio Shalamar, whose album
This Is For the Lover in You reached #1 three weeks later on October 3.
(Thanks to Katarn for the Thin Lizzy song)