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What if...
...the responsible parts of the music industries in the participating nations would have been especially adept in spotting and promoting new talents which also OTL made quite an impact, maybe even internationally, without any ESC involvement.
I am thinking especially about the last three decades and about the spectacular possibilities of the United Kingdom to this regards.
To make the task simpler, everyone may ignore the 20th-century-rule that participants had to sing mainly in their native language. Also, rock tunes are not a crime in this scenario...even long time before Lordi .
So what are your suggestions whom we might have seen in the Song Contest? Which OTL songs would come to your mind?