Grundig Game2000
Analogue to their Video2000 project, German electronics manufacturer Grundig decided to start a video game project. The "Game2000" came out in 1980, to a price of 199DM (roughly 85$ today). Its technical abilities were up-to-date, and pretty soon the Game2000 competed against Atari in Europe. The Game2000 also got a good supply of software like the original Mario Bros., Donkey Kong or Pac-Man. These ports were considered to be far more superior than the Atari versions (Especially Pac-Man). This further helped to boost the sales in Europe, and thus Grundig decided to launch the Game2000 in overseas. But they partnered with Philips, because Grundig wasn't well known enough as a marque in markets like Asia or America. But there was also another problem. Philips had already its own console in North America, called the Magnavox Odyssey 2. So it was just released in Asia as the "Philips Game2000". The reception wasn't quite as good as in Europe, but it still sold respecatable numbers. So Grundig and Philips decided to launch the Game2000 in North America anyway. It was marketed as the "Magnavox Odyssey Light" and sold considerable numbers. Even as the Video Game Crash of 1983 occured, Philips and Grundig stood firm and kept selling the Odyssey Light. While they had to sink their prices, their console was a low-budget alternative for people who couldn't or didn't want to buy a home computer. Grundig also had tight control over who would develop games for them, avoiding a second Atari debacle.
In the end, the Grundig Game2000 was a huge success in Europe, and a moderate success overseas. It was so popular, that Grundig kept producing consoles and games for the Game2000 until 1990. The console was also a financial success for Grundig, as well as Philips.