Alternate 80s toy brands thread

A lot of toy brands we know and love--Transformers, GI Joe, etc--were either developed or popularized during the eighties. So here we come up with alternate toy brands, perhaps based on ones that were canned or even alternate versions of OTL ones. What sort of things could the likes of Hasbro and Mattel come up with had they not made the choices they did?
 
Let's see some more. What would be the consequences had the various restrictions on imitatory weapons never been put in place (see the whole kerfuffle over the infamous Megatron pistol)?
 
Top