However, what if, and (the POD has yet to be decided), McDonald's didn't come to the United Kingdom until much later - like, say, the late 1990s or early 2000s?
In OTL, its competitor Burger King launched in the United Kingdom in 1977, only 3 years after McDonald's, and Wimpy was launched via brand licensing from Lyon's in 1954.
In this AHC, the WI is twofold:
McDonald's launches later in the United Kingdom in ATL, compared to OTL - how does this affect the fast-food industry? Decide on when.
McDonald's launches in different nations earlier or later than in OTL (does not have to be congruent with the above bullet point)