This is my first go at an AHC, so apologies if I haven't quite got it up to standard on here.
In OTL, McDonald's launched in the United Kingdom in Woolwich in 1974.
This was the list of McDonald's restaurants I used.
However, what if, and (the POD has yet to be decided), McDonald's didn't come to the United Kingdom until much later - like, say, the late 1990s or early 2000s?
In OTL, its competitor Burger King launched in the United Kingdom in 1977, only 3 years after McDonald's, and Wimpy was launched via brand licensing from Lyon's in 1954.
In this AHC, the WI is twofold:
In OTL, McDonald's launched in the United Kingdom in Woolwich in 1974.
This was the list of McDonald's restaurants I used.
However, what if, and (the POD has yet to be decided), McDonald's didn't come to the United Kingdom until much later - like, say, the late 1990s or early 2000s?
In OTL, its competitor Burger King launched in the United Kingdom in 1977, only 3 years after McDonald's, and Wimpy was launched via brand licensing from Lyon's in 1954.
In this AHC, the WI is twofold:
- McDonald's launches later in the United Kingdom in ATL, compared to OTL - how does this affect the fast-food industry? Decide on when.
- McDonald's launches in different nations earlier or later than in OTL (does not have to be congruent with the above bullet point)