As the title says, the challenge is to have Canada use the PAL television standard, like the UK, instead of the American NTSC standard which it used OTL.
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It can't happen organically. PAL was created years later in response to shortcomings of the NTSC format. They will have to make a conscious decision to switch, and I can't see why they would.
I don't really know how much trouble switching around would have been, but even if it's practically zero they would probably still stick to NTSC out of sheer inertia.
As the title says, the challenge is to have Canada use the PAL television standard, like the UK, instead of the American NTSC standard which it used OTL.