(Note: this is a "cross post" of sorts in that I also made a thread of this as a Future History Challenge; I hope this isn't against the rules.)
Your challenge--at any point in time prior to today, have Whole Foods go in a "puritanical" direction in some manner--no more red meat products or only fish (or they go vegan completely), no more saturated fats or added sugar of any sort, only low-fat/skim dairy items, nothing that has been in any way fried, et cetera.
This can come about any way you want it--John Mackey has an "epiphany" that he forces on his Board of Directors, there is substantial public demand for such a radical turn, a lucrative endorsement partnership with Dr. Joel Fuhrmann or someone similar--you name it, you make it work!
--Bonus points if this happens before 2010.
--Mega bonus points if Whole Foods' market share/sales volume is not significantly off from theirs of OTL at the present date (end of 2015).
--Uber ultra bonus points if they set a trend and other alternative/quasi-"healthy" chains like Sprouts, Trader Joe's, Gelson's, etc. follow suit.
Have fun!
MalcontentRex
Your challenge--at any point in time prior to today, have Whole Foods go in a "puritanical" direction in some manner--no more red meat products or only fish (or they go vegan completely), no more saturated fats or added sugar of any sort, only low-fat/skim dairy items, nothing that has been in any way fried, et cetera.
This can come about any way you want it--John Mackey has an "epiphany" that he forces on his Board of Directors, there is substantial public demand for such a radical turn, a lucrative endorsement partnership with Dr. Joel Fuhrmann or someone similar--you name it, you make it work!
--Bonus points if this happens before 2010.
--Mega bonus points if Whole Foods' market share/sales volume is not significantly off from theirs of OTL at the present date (end of 2015).
--Uber ultra bonus points if they set a trend and other alternative/quasi-"healthy" chains like Sprouts, Trader Joe's, Gelson's, etc. follow suit.
Have fun!
MalcontentRex