For example, the American public is all over the topics of partially hydrogenated vegetable oil and high fructose corn syrup.
Remember how a goodly number of Europeans protested against "Frankenfood"? Let's say political activism in America is at the same level or even higher.
A POD might be one or several court cases which rule that shopping malls and areas in front of stores are the modern equivalent of town squares and public forums. And smaller court cases determine some of the specific rules, for example, that people can set up tables outside grocery stores as long as they don't block walkways or accost people. And then various activists learn their skills and get good. They learn that blasting people with a bunch of scary facts, even if largely true, is a royal turn-off. Instead, ever so slightly understating your case seems to be the coin of the realm.
Of course, large agribusinesses push back. How do you see this playing out?