AHC: shoegazing more popular

Shoegazing is a derivate genre of rock music whose distinct characteristics are:
-echoey, word-stretching vocals
-distorted guitars with long riffs and feedback, which combine with the vocals to create a "mixed, melty" sound.
The term was coined by british music critics to ridicule the bands who used such a style, in remark to the insturmentalists constantly "gazing at their shoes" while regulating their wah-wah/distortion pedals.
Unfortunately, the genre faded out of fame due to competition with grunge bands (such as Nirvana and Pearl Jam) and britpop bands (such as Blur) after 1991. It experienced a short revival in the early 00's, but shoegazing still remains an obscure and "hipster" genre.
So... the question is, how do we get shoegazing to be a more popular music genre? Are there any specific PoD's (such as the "scene that celebrates itself" quirk not being adopted, Lush not trying to shift to britpop, some record label taking interest in the genre, etc.)?
 
I think if Shoegaze was to become more popular, it had to reach out more to a 'pop' audience while keeping aspects of Shoegaze.

Two albums point the way to a pop/shoegaze hybrid - Giant Steps by the Boo Radleys (1993) & 1992's Going Blank Again by Ride. (Especially the Ride album).

Perhaps if grunge never takes off (stop Nirvana from completing Nevermind & hobble any other likely contenders), and Ride get a break into the US market from the absence of grunge it could open the door for shoegaze & dream-pop to get a foothold?
 
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