Once the dominant luxury car marque in the U.S., with upwards of 35% of the luxury market, Packard made a couple of really terrible decisions & ended up defunct. One was buying out Studebaker, without making sure it was actually solvent.

(It was in terrible financial shape.) The other was introducing the
120, priced at under $1000, which served to cheapen the Packard brand.
So, how is it possible to have Packard avoid doing both?
The 120, designed for ease of manufacturing, was a good idea; had it been priced nearer $2500, it could have stolen lots of sales from Cadillac (instead of going after Oldsmobile

), Lincoln (instead of going after...IDK what

), & Chrysler. (It would also probably doom Auburn & Cord even sooner; the
810/812 might never happen.


) The idea of engineering for ease of manufacturing, applied to the "senior" Packards, making them more profitable (at the OTL prices), would have been a really good idea, too.
What would it take to do it? Could Packard still be around now, making cars? Could it be the flagship division of AMC?