This cartoon explained: In 1962-63, when New York City was hit by a newspaper strike, the
Post settled earlier than other newspapers, so these grumbling businessmen-commuters have to read the then very liberal
Post and its then very liberal columnist Max Lerner--when obviously they would prefer to read the
Herald Tribune. (The cartoon, though, is not the most famous joke about the
Post's liberalism at the time. That honor goes to Calvin Trillin's mock-headline: "Cold Snap Hits Our Town/Jews, Negroes Suffer Most"
https://books.google.com/books?id=4iozDwAAQBAJ&pg=PA60)
To keep the
Post liberal, it would be necessary that Dorothy Schiff not sell it to Rupert Murdoch in 1976. "Schiff sold the
Post to
Rupert Murdoch, for a reported $31 million (equals $133 million in 2017), in 1976.
[1] It is believed that she was pessimistic about the future of afternoon papers in the city; also, a change in federal inheritance laws would have affected the value of her estate unless she sold the paper when she did."
https://en.wikipedia.org/wiki/Dorothy_Schiff But might she have sold it to someone other than Murdoch? The
Post of course would still be a money-loser, as it has been under Murdoch. But there may have been wealthy people just as willing as Murdoch to run a money-losing newspaper for the sake of personal prestige and power who did not share Murdoch's politics...