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In the world of soft drinks, there's the world conquering cola, a few other beverages that managed some degree of global consumption but are forever in cola's shadow, and a whole bunch of drinks that don't really exist outside of one country or small collection of neighbouring countries. In the interest of making things challenging, pick any beverage from the third category (preferably one of the older, more traditional ones) and suggest how it could be raised from obscurity outside its home country to global domination. Bonus points if it isn't American because they've already got cola.