AHC: make Valentine's Day as widely observed as, say, Arbor Day or St. Swithin's Day

[1940LaSalle]

Pretty much what the title says: figure out how 14 February can become no more than an exceedingly minor observation.

 

[Mike D]

Pretty much what the title says: figure out how 14 February can become no more than an exceedingly minor observation.

As long as Hallmark and chocolatiers, florists and teddy manufacturers can make money off it there's no way they'll let their cash cow die...

 

[riggerrob]

Valentine's Day ... er ... "Family Day" became a provincial statutory holiday, in British Columbia a few years back. Now we have a long weekend every month of the year. Some people opt for romantic diners. Some go skiing and some would like to visit grandparents, etc. but this nasty COVID restricts travel and visits in 2020 and 2021.

 

[Brady Kj]

When did it become a big holiday? Is it true that the greeting card companies made it big? All I know is that some people celebrated it with romance by the time of the Saint Valentine's Day massacre, and that the general American public were familiar with it.

 

[Mad Bad Rabbit]

Keep St. Valentine as just the patron saint of beekeepers, nobody's going to write greeting cards for that.