AHC: Make Sega a more major player in the handheld market

Just like what the title says, your challenge here is to have Sega be a more major player in the handheld market with their Game Gear, to the point of being a actual opposing threat to Nintendo and their Game Boy.
 
Just like what the title says, your challenge here is to have Sega be a more major player in the handheld market with their Game Gear, to the point of being a actual opposing threat to Nintendo and their Game Boy.
Maybe a Pokémon-like game could help boost the sales of the Game Gear.
 
The only thing I can think of is if the Game Gear was more competitive price wise with the Game Boy it could help. Also, if they gave the proper support to it, the Sega Nomad could have been a success, though I feel it has the same problem with the TurboExpress, which is screen size. Since the games were designed for a TV they can be hard to see on such a small screen, regardless of screen quality.
 
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