As we all know, Coe was a Conservative MP from 1992 until 1997, when he lost his re-election campaign. He was made a life peer in 2000 as a Tory, and later went onto chair the London 2012 bid, and now is chairman of Locog.
However, what if Coe won re-election in 1997? What if the coat-tails of his successful 2005 bid for the Olympics led to him becoming Tory leader in September 2005, and then prime minister in May 2010?