Remember back when RIM was king of smart phones? Yeah didn't think so. However, they, and their operating systems (BlackBerryOS and BlackBerry10) were pretty strong competitors in the late 2000s-early 2010s. Yet they continued losing market share to Apple and Android, and with the release of the BlackBerry Priv (an Android device) in 2015 they more or less bowed out of the race. Not long later, they bowed out of hardware development as well in 2016*, and now the company is software only. So, is there any way to keep RIM as a strong third contender with Android and Apple? *all later BlackBerry phones are made by "BlackBerry Mobile" (which is basically just the physical keyboard division of TCL Communication), or by Optiemus (which to the best of my knowledge exclusively services India).