OTL should enough : Louis VII invaded England with the support of part of anglo-norman nobility, but lost it when John Lackland died and was forced to abandon his claims.
Now, for a more prolonged war : you'll need John Lackland living on (and gaining more support) and Capetians not only keeping their claims but not suffering from a proper succession crisis. I doubt it would last as long than OTL HYW, tough.