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Similar to a thread I made a few months ago.
The challenge here is to make Sony lose the 90s console war and have them suffer the same fate as OTL Sega, with them not making any more consoles while Sega and Nintendo make it through and continue to make consoles. It could be similar to OTL Nintendo and Sony in that Sega and Nintendo don't necessarily have to be allies more than it is about focusing their attention on Sony and seeing it as more of the threat than each other.
Think this could happen without it being ASB? Post some suggestions here.