AHC: EA/Activision influence contained, stronger 3rd party and indie Game developers

How would you make it so EA and Acticision's potentially dangerous and dumbing-down influence on the Gaming Industry that led to C.O.D being released annually and the ME3 ending is contained or stopped altogether? And that 3rd party publishers and indie game developers have a stronger base? If it requires butterflying away certain games or franchises, do so.
 
I suspect just manipulating EA and Activision's situation may not be enough - the third largest of the video game publisher/developer corporations is acting much like them. I suspect, as well, that while many of the more toxic actions (in particular around DRM) could be altered, others have too much of a solid logic behind them, and it would be nigh-inevitable for any large gaming company to move in that direction.
 
Top