AHC DBWI: Make Sci-Fi more popular?

In 2013, author Mark Niemann Ross conducted a poll of science fiction readers that indicated that people born between 1948 and 1968 were significantly less likely to read science fiction than those born before or after that period.

http://www.sfwa.org/2014/01/reads-science-fiction/

If this is true, then one way to make science fiction more popular is to find the cause of this "dip" in popularity and rectify it.
 
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