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As the cartoon illustrates, to the extent that Al Haig's presidential candidacy is remembered at all, it is considered a joke. The 1988 Iowa caucus results were pretty brutal, and it is obvious enough why Haig soon dropped out:
Robert Dole 40,661 37.4%
Pat Robertson 26,761 24.6%
George Bush 20,194 18.6%
Jack Kemp 12,088 11.1%
Pete DuPont 7,999 7.3%
No preference 739 .7%
Alexander Haig 364 .3%
But one can still ask why Haig did so poorly. After all, on paper his qualifications to be president were as strong as anyone's. Might he have become a serious contender if not for his infamous "I am in control" press conference?