alternatehistory.com

http://content.time.com/time/specials/packages/article/0,28804,1914815_1914808_1914788,00.html

' . . . In a corporate disappearing act, the troubled airline bought a smaller rival and adopted its name, becoming AirTran Airways. . . '
Okay, this is pre-social media, largely even pre-email as a big part of people's lives.

How does the flying public punish this bit of corporate sleight-of-hand?
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