AH Challenge: Make Bollywood popular in North America

With a POD in 1913 (the year the first Bollywood movie was made), your challenge, should you accept it, is to make Bollywood one of the most popular genres of films in North America.
 
I suppose a lot of people don't like the constant sing and dance rutins (I don't) so remove that. I suppose anoter possibe advantage of Indian cinema is the possibility of cheap extras. Thus, I suppose they could make large battle scenes.
 
Indian diaspora to the US instead of the UK. I don't know how one would achieve this, perhaps if independence had to be arrived at by violent means so that Britain and India have a very rocky post-independence relationship? At the same time though, the US is either ignoring or encouraging the UK's issues, so they're viewed as a natural ally to India. Something along those lines maybe?
 
One simple POD would be to have the Beatles produce a film with Bollywood film studios c.1968 (the year that the Beatles spent time with the Maharishi Mahesh Yogi in India). Consider the idea that it combines the Counterculture movement with the popularity of the Beatles, to a rock and roll beat. Consider that this was similar to the plot of the novel, The Ground Beneath Her Feet (1999) by Salman Rushdie...
 
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