AH Challenge: An Unsuccesful MTV

Your challenge if you choose to accept it is to make MTV a failed channel and put it out of business before the end of the 1980s.
 
Easy---instead of the original MTV format, you know: music, have MTV start out by using the current MTV format, you know: crap, crap and more crap. I truly believe (I have to and I need to) that my generation would not have fallen for all the mind-numbing crap that is on MTV now.
 
Easy---instead of the original MTV format, you know: music, have MTV start out by using the current MTV format, you know: crap, crap and more crap. I truly believe (I have to and I need to) that my generation would not have fallen for all the mind-numbing crap that is on MTV now.

So, fill it with a bunch of crappy 'reality' shows like the Hills and Jersey Shores? But then you wouldn't have music, a Music puts the M in MTV.:p
 
Maybe MTV could have been unsuccessful, if they refused to air the video of Billie Jean, and thus lost all the videos of CBS Artists. Maybe CBS would have started their own Music television network, in order to promote their artists. That music network might have been seen as "fresher", compared to the "old and stale (Even if it was only a couple of years old)" MTV.
 
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