William Westmoreland considers his options
General William Westmoreland was at a crossroads.
He had been appointed to oversee US involvement in Latin America, with the goal of capturing or killing Che Guevara.
As he would later write in his autobiography, Kennedy had done everything possible to undercut him in his role. Micromanaging, ordering his men away from the battlefield, relying on foreign troops and CIA operatives.
“Our strategy in Colombia and Panama was working, not just against Che Guevarra but against all insurgent forces in that region. But politicians in Latin America decided to alter it. We may have gotten Che Guevara eventually, but that did very little to stem the growing tide of communist guerrilla movements in Latin America. Had the President trusted the military leadership, the lower half of the Americas may be a far more stable place today.”
-- William Westmoreland’s autobiography “A Leader’s Path”, 1971.
Kennedy proved that he didn’t respect the military, if his treatment of Curtis LeMay wasn’t enough, Westmoreland’s own experiences confirmed it. Westmoreland had been denied a position commanding forces in Vietnam or Cuba, and his chance to prove himself by taking down Guevara had been stolen by Washington bureaucrats.
William Westmoreland has ambitions well beyond military success – he sought the Presidency itself and dead-end positions in Kennedy’s armed forces would not get him there.
So, William Westmoreland came to a decision – he would retire from the Army and run for Congress in the upcoming election in 1964.
With any luck, Nixon would jump into the race and the Republicans could sweep into power in 1964.
While the Presidency was Westmoreland’s ultimate goal, for now, he would settle for playing some small role in ending Kennedy’s reign.
Kennedy goes down south to Dixie
On July 1st, 1963, John F. Kennedy began his multi-day trip through the American South, to raise support for the Civil Rights Bill that was currently sitting in Congress.
Kennedy intended to visit every state that had congressional representatives or senators who signed the Southern Manifesto.
It began well enough. Kennedy took a motorcade tour through Richmond, Virginia where he was greeted by thousands of cheering constituents. He gave a brief speech at the Virginia Chamber of Commerce, highlighting the damage that segregation and discrimination due to the business climate.
This was followed up with a luncheon in honour of Senator Harry F. Byrd, where the President would privately meet with Virginia’s congressional delegation shortly after.
That evening, Kennedy flew to North Carolina on Air Force One for a dinner with the state’s Governor, Senators and congressmen.
The next morning, on July 2nd, Kennedy attended a breakfast with religious and civil rights leaders and gave a major speech, where he called for an end to segregation and that “the rights of all God’s children be affirmed by the law of the United States”.
South Carolina was not as welcoming as its northern counterpart. When Kennedy arrived and gave a major speech in Charleston, South Carolina, he was met with boos, catcalls and abuse.
Still, Kennedy wore the abuse well and the national media agreed. The President seemed like a poised, dignified leader in response to the thuggish behaviour of southern segregationists.
Kennedy’s private meeting with South Carolina leaders did not go well either. Led by Strom Thurmond, they affirmed their absolute commitment to any legislation that would weaken or remove Jim Crow.
Kennedy left South Carolina disappointed, but not surprised. Still, he was heartened by the media reporting that painted him positively.
Shaking off his experience at South Carolina, the President arrived in Knoxville, Tennessee that night, for a brief photo op with city officials before resting. Kenendy’s aides reported that the President seemed particularly exhausted after his South Carolina.
Tennessee proved to be a much more pleasant experience for Kennedy. The next morning on July 3rd, he spoke at a breakfast hosted to honor Senator Estes Kefauver, a giant in the Democratic party and a former vice-presidential nominee in 1956.
Here, Kennedy was amongst a much friendlier crowd – Governor Frank G. Clement, Senator Kefauver, Senator Albert Gore, as well as Representatives Joe L. Evins, and Ross Bass, had all refused to sign the Southern Manifesto.
This warmer reception extended to the people of the state, with Kennedy receiving a cordial welcome at the University of Tennessee.
There, Kennedy gave a speech on the inherent injustice in segregated education, and asked anyone still resistant to the idea of segregation to consider how they would be viewed by future generations:
“For those of you who still feel resistant about an end to segregation, I ask you to think about the future. Not to 1965, but to the year 2005. How will history view those who vacillated and delayed on the great moral issue of this generation? You, the young students of this great institution, will be alive to see that time.
Will you tell your children, and grandchildren, that you stood still on the march toward justice, or worse - against the tide of change?
Or will you tell them that you were apart of history, when America was called to finish the crusade championed by Lincoln, and other great men of history?
It has been said that history is only as heroic as those who make it, so I encourage you to be an active partisant in the tide of change sweeping nation.”
-- An excerpt of President Kennedy’s speech at the University of Tennessee
Buoyed by a successful trip to Tennessee, Kennedy would next go to Georgia.
Kennedy would go to Atlanta, Georgia, to attend a dinner hosted by Atlanta Mayor Ivan Allen Jr. However, Georgia’s senate and congressional members refused to meet with the President.
The day, Kennedy attended a breakfast with local civil rights and religious leaders, before attending a day of 4th of July celebration events in Atlanta.
He rode in a motorcade as part of a parade, before giving a major speech at Chastain Park:
“It has been said by your esteemed mayor that Atlanta, Georgia is “A city too busy to hate”. And that is an envious distinction to have, for any city in this nation. Because hate is a poison that stifles the productivity and ingenuity of man. Hate divides the people of this wonderful nation. Hate fuels violence and injustice.
The people of this city embody the notion that there is no place for hate in a productive, prosperous, and free land. We can only hope that one day, as Atlanta is too busy to hate, so too will the world itself be too busy to hate.
But before that day comes, we must work to end hatred here at home, in these United States.
On this 4th of July, let us celebrate and savor the greatness of our nation. Yet let us also reflect, that for millions of Americans, they cannot share fully in that greatness.
It is only when hate is extinguished from our hearts, and discrimination is stricken from our lawbooks, that we can truly embody the words of our founding document:
‘We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.’
In attempting to live up to these ideals more fully, we are practicing the most pure and noble form of patriotism.”
-- President John F. Kennedy’s speech at Chastain Park on July 4th
Kennedy would continue to participate in various 4th on July events, before retiring late in the evening and departing for Florida the following morning.
The President looked forward to Florida greatly, and had a packed schedule for the day of the 5th, before a more relaxed day on the 6th.
The 5th saw him meet with Cuban-American groups in Miami, mingle with Congressmen and Senators, meet and greet businessmen, clergymen and civil rights leaders and cap it off with a major event at the Orange Bowl Stadium that focused on black veterans of the Cuban War.
The next day, Kennedy would meet with various public officials before relaxing with Senator George Smathers and other personal friends.
Kennedy enjoyed his brief respite, in anticipation of his trip to Alabama.
Alabama
Kennedy would first arrive in Birmingham, Alabama on the 7th of July.
The atmosphere was tense, and the Secret Service were on high alert in the event something occurred.
Kennedy would speak at Birmingham City Hall and the 6th Street Baptist Church. These speeches were delivered to different audiences, but the general theme was the same.
“There has been far too much violence directed toward, and in, this community. Far too much violence in response to people peacefully protesting. Far too much violence by those who would use a peaceful demonstration an excuse to carry out their sick fantasies of violence. Far too much violence associated with a cause that is right and just.
Ending the injustice of segregation is the great moral test of our time, but it is one believe that our government, and our society, is ready to face. In truth, the century long wait between this moment and the Emancipation Proclamation has been far too long.”
-- An excerpt of President Kennedy’s address to the 6th Street Baptist Church, 7th of July, 1963.
Angry pro-segregation protestors got as close as possible to the church to protest, but the area was heavily guarded.
Alabama Governor George Wallace had deployed state troopers to preside over Kennedy’s visit, along with traditional Secret Service protection for the President.
The last thing he wanted was a major outbreak of violence with the President and international media present.
An event like a riot or bombing did not occur. However, several black churchgoers were beaten after leaving the 6th Street Baptist Church, and state troopers did very little to stop this.
Kennedy would arrive at Birmingham the next day, for an outside event near the spot where the protests began.
President Kennedy, at an event alongside Martin Luther King and other civil rights, as well as organized labor leaders such as Walter Reuther, gave speeches to commemorate the lives lost due to recent violence in Birmingham. A common theme of all speeches was on the necessity of Congress to act on the Civil Rights Act of 1963, and for local officials to end segregation in Birmingham.
The event went off without an act of sabotage or violence, likely due to both the high security present and the international/national media presence.
Kennedy would follow that up with a private meeting between himself, Martin Luther King, local business leaders, Walter Reuther and the city’s mayor, Albert Boutwell. King received concessions from the mayor to ensure that segregation would be phased out in Birmingham.
Kennedy’s tour through the South was long, but the end was in sight. Mississippi was next.
Mississippi
President Kennedy arrived at Oxford, Mississippi to another frosty reception from the local populace.
At around midday, he spoke at the University of Mississippi, focusing on the implications of desegregation in education:
“If the United States is to continue to thrive as we move towards the 21st century, we must take advantage of the intelligence, determination, and ingenuity of all our citizens. Not all of our citizens of a particular race, or only men, or those from a privileged family background.
The only barrier to success in the United States should be ones’ own ability. That is why favor a unitary school system, whereby all students, at every level of our education, have access to the same opportunities and can thrive with no barriers imposed on them.
It is both morally right, and right for our development and improvement of our nation.
Institutions like your own are on the cutting edge of America’s march toward the future, where all men and woman are free, and none are held back by circumstances of birth.”
-- John F. Kennedy’s Address at Ole Mass, 8th of July, 1963.
That evening, President Kennedy would then travel to Jackson, for a private meeting with Governor Ross Barnett.
Barnett was bitter toward Kennedy, blaming the President for “caving into and encouraging communist agitators”.
The two men departed, having accomplished very little.
The next morning, President Kennedy addressed an audience of local faith leaders at a breakfast at the King Edward Hotel.
In his speech, Kennedy made direct references to religious morality scripture when discussing the effort to desegregate the United States.
However, the words of Kennedy’s speech would be lost in the chaos that would soon follow the event.
As Kennedy exited the King Edward Hotel and headed toward his limousine, a series of cracks filled the air. The Secret Service agents immediately dived toward the President, seeking to shield him from harm. But the scene was chaos almost immediately.
Once again, there was violence in the south, but this time, the President was the victim.
News of the shooting exploded across national and international media.
A special CBS News bulletin, delivered by Walter Cronkite, would summarize what little was known about the harrowing time:
“This is Walter Cronkite is our newsroom [inaudible] the President has been shot. We repeat, there has been an attempt on the life of President Kennedy. He was wounded shortly after an event at the King Edward Hotel in Jackson, Mississippi. He has been taken to Baptist Medical Center, where is current condition is…unknown”