So, today in Civil Beat there was a rather
timely article wondering why more people in Honolulu don't use the bus (that is, TheBus) to get around instead of cars. It's actually a fairly decent article, but I feel the solutions suggested are a little weak sauce: lower fares, bus lanes (though they're not talking about permanent bus lanes, which ought to be everywhere in town, but rush-hour only bus lanes on a few heavily used streets, which aren't likely to have as much of an effect as they think), and actually rolling out Holo to all users. I've been in the Holo pilot since January, as I think I've mentioned in this thread before, and I have had zero issues with it aside from occasional instances of broken readers, so why they aren't just handing them out like candy is beyond me. Every tourist ought to get one at the airport--I'm exaggerating a little, but making it super-easy to get one and load it would really help speed boarding. Most of the slowdown comes from people who have no clue how the bus system works and have to count out the exact change for a ride, i.e. tourists, so giving them something that they can load easily and just tap to pay would help quite a bit, I think. It would also help if they moved away from their archaic policy of only allowing you to load it with cash at retail locations--they do let you load it with a card online, but why they don't let 7-11, FoodLand, etc. do it is beyond me. The article also suggests congestion pricing, but while that probably would help ridership, it doesn't really do anything to improve the bus experience unless you funnel the money to doing more things.
One particular problem, as you might guess from the above, is that the article doesn't really talk about any possibilities for improving ridership with actually better service (more frequency or speed or the like) other than the aforementioned rush hour bus lanes on a few major corridors. I suspect that ridership could probably be improved by running more busses (i.e., increasing frequency), especially off-peak (where frequencies can drop from 4 busses/hour on-peak* to as low as 1 or 2 on some routes) and simplifying the route structure, which (to my mind, at least) has a lot of redundant, parallel routes that could probably be combined and split into a smaller number of routes reliant on transfers, enabling higher frequency on each individual route. Also, as
@Alon has mentioned elsewhere, I suspect that they could use more dispatchers in their central system to break up bunching--I saw a pretty bad example of this yesterday, when I was taking a bus to a movie and four busses pulled up to the stop one after another, from three different routes. Overall I see bunching fairly often.
Of course, the comments tend to split between blaming everything on rail or blaming it on safety/dirtiness/homeless people on the bus. I do wonder what system the people talking about the latter issues are riding, because it isn't the system I'm using (and I don't own a car, so I use it a lot). One guy was complaining about the lack of a transfer ticket, which actually is not true (sort of)--you can get an all-day pass for twice the cost of a one-way ride, which then entitles you to ride as many times as you like. It almost never makes sense to just pay for a one-way ride. TheBus publicizes this fairly heavily, so I'm not sure why a resident wouldn't be aware of it. There are a few comments that did bring up things like signal prioritization, frequency, and so on, but mostly talking about stuff that empirically has less effect.
* This is per-route, not per-stop. The latter would be much higher because multiple routes parallel each other. For instance, if you just want to take the bus from Waikiki to Ala Moana, there are about fifty routes that will take you there (I exaggerate, but by less than you think).