Chapter 9: Bernie Brillstein, Producer!
Excerpt from Where Did I Go Right? (or: You’re No One in Hollywood Unless Someone Wants You Dead), by Bernie Brillstein (with Cheryl Henson)
Some people like to talk about the art of the deal[1], but in reality, that’s all horseshit. A good agent, manager, producer, or creative artist works from their instincts. They take calculated risks. Sometimes it pays off, sometimes it doesn’t. You accept the wins with the losses and move forward. Jim did this without thinking about it. He knew and he trusted his instincts.
Take
Time Bandits. Terry Gilliam, one of Jim’s
Monty Python friends[2], brought the film to Disney in 1981 looking for an American distributor. We screened it at the big theater off Dopey Drive and the animators loved it[3]. Jim loved it[4]. Most of the Disney management, however, did not. They rejected the idea outright even after the employees literally petitioned to pick it up.
Jim believed in it, and I believed in Jim, so we pressed hard on it. We cited the petition. But the board wouldn’t budge. “It’s not in keeping with the Disney brand,” Card said with all the authority and finality of the Burning Bush. Jim was ready to storm out, but I grabbed his arm.
“You’re right,” I said, ignoring Jim’s glare. “So, you’ll make a
new brand!”
The board erupted with cross-talk. Card got them to quiet down and we all started to speak in our turn, for or against. Ron Miller confessed he’d been considering just such an idea, a label for films that didn’t fit the Disney mold.
“It won’t work,” insisted Card. “Everyone will know Disney is behind it.”
“Did you know that Mel Brooks produced
The Elephant Man?[5]” I said. The silence made it obvious that no, they didn’t.
After a closely contested vote, the film was accepted for distribution. Jim smiled to me. We had our film. Card said “Fine, you can have your confusing foreign film, and you can also accept the blame when it flops.”
Ron and Jim and I ultimately created the Fantasia Films label specifically as a place to distribute and showcase outside talent like
Time Bandits that was just beyond the Disney image. Ron would go on to create Hyperion Pictures a couple of years afterwards, intended for original content that was more adult-oriented[6]. It was the start of a new expansion by the Disney company outside of its family friendly core,
Time Bandits the first of many non-Disney-branded productions and distributions. We were starting to move forward.
Oh, and that “confusing foreign film”
Time Bandits? We released it that November. It was a smash success that went on to gross over $42 million. We turned a hefty profit on a negligible investment.
It certainly did better than
Condorman[7].
Jim’s level of respect went up at Disney, as did mine.
[1] This is
not a political reference, I swear. Brillstein expressed similar sentiments towards the “art of the deal” concept more than once in his autobiography.
[2] While living in London during
The Muppet Show Jim established friendships with all of the Pythons, whose bizarre, surreal comedy was clearly an influence on him. He later worked with Terry Jones on
Labyrinth.
[3] True! According to former animator Steve Hulett in
Mouse in Transition, “When an independent film called
Time Bandits was screened in the big studio theater because its Brit producers were looking for a distributor, a bunch of us campaigned for the studio to pick it up. The movie was not only zesty, original, and funny, but had Sean Connery and half the
Monty Python comedy troupe in it. Sadly, the studio passed on the project, and Avco Embassy Pictures snatched the film up, making a sizable fortune. (A $42 million gross against a $5 million budget, amazing for the early-’80s.)”
[4] He totally would. Fantasy, Pythonesque comedy, bizarre characters, stunning sets, time travel…all pure Jim.
[5] True! Comedy legend Mel Brooks was the silent force behind production of the dark, cerebral drama
The Elephant Man, directed by surrealist producer/director David Lynch. Brooks deliberately kept his name off so as not to make people think that it was a comedy.
[6] In our timeline this idea became
Touchstone Pictures. Miller originally wanted to call the new adult-oriented studio Hyperion after the street address of the original Disney Studios location. Tom Wilhite, who was fired from Disney after the Eisner/Wells takeover, would take the name for his own studio.
[7] A bomb in our timeline and this one alike. I actually saw this turd in the theaters, but only because they made it a double-feature with a re-release of
Robin Hood, if I remember correctly, which was my favorite Disney cartoon at the time. I recall
Condorman being really boring and a serious anticlimax after RH. In hindsight it was totally out of touch with contemporary audiences, even by Disney’s at-the-time standards. It was something more befitting of the Silver Age superheroes of the 1960s; real Adam West type stuff, only without the campy charm. Like
Danger: Diabolik (1968), but worse. Today it’s remembered as a disaster and should best be used as snark bait for sarcastic robots.