alternatehistory.com

Let's suppose Sergio Marchionne never becomes Fiat's CEO (for example he dies 10-12 years before the year he dies OTL), the 500 is still produced, but other old models continue to be in the catalog. Therefore, Fiat never buys Chrysler (which is bought by Peugeot), the Italian brand continues to be in deficit and is even forced to sell Alfa to VW, as well as to put an end to Lancia. Its only two markets which are pretty well are Italy and Brazil. During 2010, Fiat must file for bankruptcy. When suddenly the Munich automaker BMW is interested in buying Fiat. However, the German eliminates Fiat generalist segments to keep only the 500 and its multiple versions, to locate it in a segment below the MINI, and also takes Ferrari, to gain access to the market of supercars. Maserati is sold to the Chinese automaker Geely. The Italian automotive industry would be fragmented, like the British automotive. Would the Italians have accepted that?
Top