I'm looking at building a slightly different American Motors Corporation (AMC) based around Chicago. It certainly wouldn't be a challenger in size to any of the Big Three, I was thinking of it more as the Big Three and, then, AMC behind them. The bare bones of it is
I do however have several question and I know that we have a number of motor enthusiasts around here. Would Nash be as willing to buy the company if it's not in Detroit? My general idea was for Packard to use Studebaker as a more mass market to avoid the 120 and taking the brand downmarket. The 120 worked however by being able to offer the prestige of the Packard name at a cheaper price, would Studebaker's be able to sell as well? If not Pierce-Arrow is a possible sacrificial lamb to see them through. The general line-up was going to be AMC building the smaller compact sized vehicles, Packard the full-size prestige ones, and a full-sized mass market marque between them. With AMC and Packard at the two opposite ends where do people see Studebaker and Hudson sitting on the scale relatively speaking?
- Thomas Jeffery buys a Chicago based firm rather than the Sterling Bicycle Company up in Kenosha.
- Former General Motors president Charles W. Nash buys the company and renames it Nash Motors after himself.
- Packard purchases Studebaker out of receivership when it goes bankrupt for nine months in 1933.
- Nash merge with Kelvinator to form Nash-Kelvinator Corporation, household goods production concentrated Grand Rapids.
- Purchase of Hudson Motor Car Company and formation of American Motors Corporation.
- Military contracts are concentrated at former Hudson site in Detroit, car production moved to Chicago.
- AMC merges with Packard-Studebaker, car production moved to Chicago. To curry political favour South Bend plant remains open with truck and military production - M113 APC, Humvee, Bradley IFV etc. - there.
- International Harvester purchased at some point.
- Kaiser Jeep purchased by AMC, production remains in Toledo.
I do however have several question and I know that we have a number of motor enthusiasts around here. Would Nash be as willing to buy the company if it's not in Detroit? My general idea was for Packard to use Studebaker as a more mass market to avoid the 120 and taking the brand downmarket. The 120 worked however by being able to offer the prestige of the Packard name at a cheaper price, would Studebaker's be able to sell as well? If not Pierce-Arrow is a possible sacrificial lamb to see them through. The general line-up was going to be AMC building the smaller compact sized vehicles, Packard the full-size prestige ones, and a full-sized mass market marque between them. With AMC and Packard at the two opposite ends where do people see Studebaker and Hudson sitting on the scale relatively speaking?