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"The Choice
The choice before the electors today is not just between policies and programmes. It is about the way of life our country shall follow in the next five years, and far beyond that.
In purely practical terms, it is a choice between another five years of the kind of incompetent, doctrinaire Government we have had for nearly six years and a new and better style of Government.
Faced with any problem, the instinctive Socialist reaction is to control, to restrict, and to tax. We aim to reduce the burden of taxation, and to extend individual choice, freedom and responsibility.
Socialists believe in the extension of the power of the State: government today is trying to do too much, managing too much, bringing too much to the centre for decision. We plan to clear away from Whitehall a great load of tasks which has accumulated under Socialism; to hand back responsibilities wherever we can to the individual, to the family, to private initiative, to the local authority, to the people.
It is also a choice between a Government which by its conduct has done much to discredit the value of the politician's word, and an alternative Government which is deter mined to restore honesty and integrity to political life.
Under a Conservative Government, the gap between the politician's promise and government performance will be closed, so that people and government can be brought together again in one nation united in a common purpose - a better tomorrow."
-1970 Conservative Party General Election Manifesto