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Intellivision and the Computer Wars
The home arcade industry was beginning to boom. In development for two years, the Intellivision was released by the electronics division of famous toy company Mattel in 1979, planning to join the ranks of RCA and Atari. The system launched with titles such as ABPA Backgammon, Armor Battle, The Electric Company Math Fun, and Las Vegas Poker & Blackjack. Like the Studio 2 and VCS, the Intellivision later saw success by licensing arcade titles from famous arcade companies.
As Mattel expanded into a new industry, so did Atari. Whereas the home computer landscape had an array of successful firms like Apple with the Apple II line, Tandy with their TRS-80 series, and Commodore with the PET line, Atari made their computing debut in 1979 with the Atari 400 and the Atari 800. The computers used cartridges like the VCS for ease of use. However, Atari's involvement in the computer industry would be shorter than expected due to unforeseen circumstances back in 1979.