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Chapter Six
"After the debate, Iowa pretty much descended into hell."
-Lee Atwater (1981)
"I was woken up-it was three-oh-one in the morning, and I picked up the receiver. I asked for who it is, and it was this friend I had at the [Des Moines] Register and he said, 'we got a poll-you need to see this.' Now I saw a lot of polls over the last few days, and so I said 'no, thanks.' it was the same as yesterday's poll, and tomorrow's was almost the same. There's a point where you've gotta stop calling people about who they thought was stronger, or stuff like that."
-Gail Collins (1992)
"Jim started campaign more heavily after that, cause we knew that it was our material presence that was the most significant political strategy we had left-for the time, that is. John [Connally] was doing the same, but of course now we had the lead, as much as it counted for anything."