Red, Green, and Blue
By 1968, things had started to come undone for the Nixon administration. The president had bowed to political pressure and upped American involvement in southeast Asia, but as the Indochina Wars (as history would later call the mess of conflicts in the region) continued eating up men and treasure, the post-war version of society began to collapse. Racial minorities outside of the south, where desegregation was occurring at a glacial pace, erupted into open riots in many urban areas as many minorities became convinced that the government was reneging on its promises to help lift up their poor neighborhoods after centuries of economic exploitation and legal discrimination. Emboldened, members of other historically-oppressed groups (women, Hispanics and homosexuals most notably) began dragging down the status quo and questioning the fundamental nature of society. Colleges soon became radicalized as the new "question everything" atmosphere mixed in with fuzzy official reasons for American involvement in southeast Asia. Anti-draft protests soon became an almost weekly campus occurrence at large universities.
In this atmosphere, President Nixon hoped to bring about an historic sixth Republican term. The youth vote firmly against him, Nixon embraced the "establishment" side of his image, arguing for law and order and met privately with Democratic southerners and began telling congressional Republicans to ease up on pushing forth total desegregation and stronger civil rights laws to appease his new power base.
The Progressives, taking no chances this time, recruited an unlikely candidate: former New York Governor and 1964 GOP presidential candidate Nelson Rockefeller. Rockefeller, while coming down even further to the right than Nixon on the use of drugs, agreed to run, and his moderate tendencies were balanced out by his running mate, the left-liberal House Minority Leader Harold Hughes of Iowa.
The Democrats' nominee, John Connally, lost substantial ground to Nixon's southern strategy and attempted to make up for it by selecting archconservative Utah Governor Ezra Taft Benson has his vice-presidential nominee, the first Mormon on a major-party ticket. While this shifted the Mormon vote solidly behind the Democratic ticket, it did little to effect Connally's nationwide outlook.
It was Indochina and law and order that dominated the debates and all three candidates (initially) ran on various degrees of cracking down on disorder at home while largely staying the course in Indochina. Then, Rockefeller pivoted after a brief "fact-finding" trip took him to Laos and Cambodia and he came out for an immediate draw-down of front-line combat troops and a slow withdrawal of other Americans. This tipped the balance firmly in Rockefeller's favor and the scion of one of the nation's wealthiest families became the first Progressive president in twenty years.
Red, Green, and Blue
United States presidential election, 1928
United States presidential election, 1932
United States presidential election, 1936
United States presidential election, 1940
United States presidential election, 1944
United States presidential election, 1948
United States presidential election, 1952
United States presidential election, 1956
United States presidential election, 1960
United States presidential election, 1964