"Why Mo? Its a question I asked so many times after Mowlam's ascendancy to Number 10. The answer at least on the surface is simple. She was a sound alternative but it is under the surface where the real truth lies. Mowlam didn't want the job. She was content as Health and Social Services secretary and in her brief time there following the landslide of 1995 and had gained a reputation as a forceful yet compassionate minister.
But when Smith retired in 1996 many party insiders and many MP's knew that a straight fight between Brown and Blair would reveal all the tension that Smith had kept adroitly silent. Both Blair and Brown had their supporters and they hated each other. Tony's Twats Vs Brown's Bastards was what the internecine struggle was labelled as.
Many MP's knew that if either won the the other would full of bile and the hard fought victory of 1995 would be forgotten. The Tories under Michael Portillo were licking their lips.
It's known now that Robin Cook begged Mowlam to stand, he did briefly consider running but decided agains t because in his own words "I'm too bloody ugly for television".Mowlam provided a safe alternative, a third way "
(Marr)