Pretty much what it says on the tin. I've found suggestions that his platform lacked stuff to attract the workers to get that crucial Midwestern vote. It's also been pointed at that the presence of Sewall on the ticket is ... rather odd, or at least it doesn't really add anything to his ticket. I know it's already pretty impressive that he got that many votes, but are there points of his platform he could compromise on or deemphasize to make the unthinkable happen and have him defeat McKinley, more in the mainstream and outspending him by 15millions?