When I saw that name I immediately thought: "This fucking company's trying to be the new Avalon Hill or something."
That was the original idea. A fairly vocal group didn't want to see
ASL die from Hasbro's neglect, Schilling was a long time, well known, and passionate
ASL player, money met opportunity,
ASL was rescued from Hasbro's clutches, and everyone cheered.
Are they basically cherry picking the best tabletop games and bringing them back?
Yup, they're also publishing new titles. They recently released a King Phillip's War game. It got some good reviews in the gaming hobby and got much more negative press thanks to an idiot reporter at the
Providence Journal and some people who've decided they're Narragansett Indians in the hopes casino money might stick to them.
(Hopefully they're bringing this one back in an affordable price...$150 on boargamegeek? That's fucking insane...)
That's for a copy of the original edition from the now defunct original publisher. You won't believe what some people will pay for certain things.
During the initial
Magic: The Gathering craze, which nearly destroyed the wargame industry, the cards were printed by a Dutch firm and would first arrive in New York. A portion of the output didn't enter the normal supplier chain. Instead, there were
auctions NYC after the shipment cleared customs with entire unopened cartons on the block. An acquaintance of mine would successfully bid on a carton, shelling out a figure in the thousands of dollars, and then shipping the still unopened carton to a friend on the West Coast.
There the carton would be broken up into smaller boxes and individual packages all unopened themselves. These smaller lots would then be auctioned or sold off at stores or conventions on the West Coast for a tidy little profit. Over the period the craze lasted, that profit allowed my friend to buy his wife a new car. For cash.
The whole process worked because the Dutch-printed cards arriving in NYC would take weeks to reach the West Coast through the normal supply chain. Because the game relies more on which cards you've been able purchase than how you actually play the cards, getting the newer cards ahead of everyone else provided a real advantage.