Part III
A Lantern Festival of Broadcasting
“You are listening to the Standard FM Programme of the Broadcasting Corporation of China.”
With that first sentence, the first ever FM-only network of the BCC was on air at the Lantern Festival in 1957. In addition to its FM stations in Taipei, Kaohsiung, and Chiayi, new FM stations were built in Hwalien, Danshui, Tainan, Kending, Taichung, Kinmen, and Miaoli. These all became part of what was known as the BCC Standard FM Programme. This network, renamed the Cultural Programme in 1962, was dedicated to cultural programming.
The late 1950s and 1960s were a time that changed the nature of broadcasting, forever. If there was ever a decade where things could change as fast as they did, it would have to be the 1960s. Although the ROC government still controlled Taiwan, there were changes in the air that would be truly manifested in the 1970s. Many of these changes were foretold in the domestic media situation.
Perhaps the greatest change was the arrival of television in 1956 (or 1950, if the stations for the American military can be counted). Channel 2, as the BCC Television Programme was known as then, was the first television station, based in Taipei and formally began in 1957. It also began broadcasting in color (using the NTSC-M system) from the first official day of broadcasting. Initially, it only aired from 19:00 to 23:00 Taipei time; by 1967 it aired from 07:00 to 23:30. Programming at the beginning consisted of a newscast, followed by a drama series that was different every day, then a comedy, then a TV magazine, followed by yet another newscast. This was too limited for a television service, especially in terms of the American Forces Television stations that aired for practically 24/7 with a variety of programming.
Thus, in 1951, possibly in anticipation, a person by the name of Michael Wang Shi-kai paid a visit to Mexico. There he was in the midst of the transmission of a telenovela called “Angels from the Street”. There he met the production crew, and he was impressed by what he saw. When he returned, he decided to do a Taiwanese version of this particular telenovela. However, he knew that 1950s Taiwanese society would not accept such an idea: thus he stuck with radio soap operas. When the BCC Television Programme began operations, Mr. Wang paid a visit to the BCC to submit his idea for a soap opera-esque short drama, to begin airing in 1958 over a period of four months; this idea was his vision of a Taiwanese version of “Angels from the Street”. It eventually aired, amid much controversy, under the name of “Little Buddha” and it became an overnight hit. Mr. Wang soon became a household name, and thus is given the credit for not only translating the soap opera format to television, but also for “humanizing” the soap opera format and thus presenting the real Taiwan to the Taiwanese. It is rumored that Chiang Kai-shek was a fan of the show; this is based on a telephone conversation between Mr. Chiang and Mr. Wang where Chiang told him he liked the show and asked the question “when can we have more?”
The BCC, over time, expanded the Television Programme’s viewing hours and in 1958, another FM-only radio network, the BCC Music FM Programme (renamed in 1962 as the Music Programme), was established. Music FM aired Chinese and Western classical music, including jazz, Chinese and Western opera, and Broadway musicals. Also in this year, the common evening segment in the BCC Regional Programme was expanded to the Light, Music, Traffic, Cultural, and Educational Programmes as the BCC Perspective Programme; in addition a viewing fee (for television) was established at NT$10 to finance the BCC Television Programme.
The Commercial Broadcasters Union of China and the National Association of Broadcasters of the Republic of China were also interested in television. The NABROC, though, was the first to develop a television channel (based on the American television model) and awarded the contract to provide a television channel to the member station China Television Company, also known as CTV. CTV began airing in 1961 and was quickly known as Channel 10. It aired initially at the same time that the BCC Television Programme aired, which now was from 17:00 to 23:00, and its viewing hours were expanded as the BCC Television Programme’s viewing hours expanded. The CBUC responded in 1965 with the Chinese Television Service, also known as CTS (and also known as Channel 6). Unlike CTV, which used an American-style network model, CTS was organized along the lines of the British ITV system.
Both private TV networks also had to contend with a regional television network, originally for eastern Taiwan, known as Eastern Television (ETTV; established in 1963; also known as Channel 5), and a TV network owned jointly by the Defense and Education Ministries independent of the CBS, known as the Taiwan Broadcasting System (TBS; established in 1968; also known as Channel 7). In 1968 the BCC introduced a second television channel using the new 625-line NTSC-Nc standard over UHF frequencies, and the first 24-hour television. This second television channel (BCC 2) forced the BCC Television Programme to be renamed BCC 1, and BCC 2 quickly became known as Channel 44. BCC 2 was decidedly based on the BBC2 model and was thus less popular than BCC 1; its focus on documentaries, educational, and cultural programming, as well as specialist/minority-interest programming, was considered to be part of the BCC’s mandate. BCC 1 maintained its original formula, though by now it was starting to become more and more similar to the BBC1 model.
The availability of FM radio soon led to an explosion of new radio station licenses and the indirect creation in 1965 of another broadcasting association, the Taiwanese Association of Broadcasters. TAB was the first broadcasting association whose members consisted solely of FM radio stations, and was almost entirely youth-oriented and ultra-populist in terms of programming. In 1967, they launched a television channel called the Taiwan Television Enterprise (TTV; also known as Channel 12). By now the VHF television spectrum was saturated, and thus were looking forward to the development of UHF. Indeed, in 1969 they announced that they were going to launch a second television channel on Channel 64, to be called TTV World (Channel 12 would be called TTV Home). By 1968, 87% of all Taiwanese had access to FM radio, and 91% of all Taiwanese had access to at least one television channel.
All this served as a wake-up call for the CBS. As the national broadcaster, the CBS was theoretically supposed to broadcast to Taiwan as well as to the Mainland; however in practice the CBS allowed the BCC to broadcast to Taiwan whilst the CBS focused its attention on the Mainland. Thus, although there was a “Free China Broadcasting Section” of the CBS, the FCBS was devoted entirely to broadcasting the Voice of Free China and broadcasts to the Overseas Chinese community whilst the Mainland China Broadcasting Section got the most attention. What’s more, the fact that two government ministries went behind the CBS’s back to launch the TBS further convinced them that the CBS was becoming out of touch with Taiwan. To serve as a stop-gap, the News, Variety, General, and Dialect Networks were relayed via domestic AM radio throughout Taiwan. In addition, in 1963 the CBS announced that they would begin the implementation of the Chinese Television Network, whose two television channels (Chung T’ien (CTi) and Ta Ti (TTC)) would be exclusively broadcasting throughout the Free Area of the Republic of China (aka Taiwan). Indeed, in 1969 CTi began airing on Channel 4; in 1973 Ta Ti began broadcasting on Channel 38. In the meantime there was still a Mainland focus overall at the CBS, but at least they realized that they were alienating their (small) Taiwanese audience.
The CBS had good reason to worry. Although the CBS and BCC were two separate organizations, since the beginning the CBS and BCC shared the same transmitter network and shared the same HQ building and studios. However, as the CBS and BCC became more and more independent of each other, it was deemed unwieldly and unwise for this to continue, especially as the BCC branched out into television, using the former gymnasium as TV studios. Both companies decided that the current building, a former high school, would be too small for just one of them and extremely small for the both of them together, so each company commissioned a different building to house their separate HQs. The BCC’s building, to be known as Broadcasting House, was completed in 1957 on a piece of land on Sungchiang Road in Taipei, across the road from a temple. The CBS retained occupancy of the former joint HQ until their new HQ was completed in 1966 on a parcel of land on Pei-an Road, in front of the Grand Hotel in Taipei. The CBS and BCC soon no longer shared the same transmitter network.
The BCC also had some additional news. Like the CBS before them in 1951, in 1968, on the BCC’s 40th anniversary, the BCC went through the first of several reorganizations. The BCC was soon divided into two sections: BCC Radio and BCC Television. All of the BCC’s radio networks were now under the umbrella of a dedicated radio department, whilst BCC 1 and BCC 2 were now part of a dedicated television department.
At the same time, the calls for a Taiwanese FCC-type regulator to relieve the GIO of its regulatory and licensing duties got even louder than before. Again the ROC government ignored these calls, probably because the KMT didn’t want to symbolically lose control over the whole of China. The 1970s would change that opinion fast. Already the KMT was losing control over Taiwanese society, where the BCC and private media, including the TBS, were embodying the norms of a new generation. Soon the government would have to reform itself. But how?