I think this challenge, SYCTA, is more doable than the US Football/gridiron one.
This challenge is met if Basketball reaches or exceeds the marketing, sponsoring, and excellence levels within Europe (and/or South America) which OTL are reached by soccer.
E.g. if the stars of the FIBA World Cup (I found out e.g. about Luis Scola) are as known as a Lionel Messi and Neymar, if Turkey 2010 is at least as known as South Africa 2010, if we on AH.com do an AHBA World Cup, and so on. Just if Basketball is as popular and as well-played and -funded as soccer. Just as in soccer, though, there can be teams or areas that suck at it (and maybe excel in soccer and the rarely noticed soccer world cups?).
This challenge is met if Basketball reaches or exceeds the marketing, sponsoring, and excellence levels within Europe (and/or South America) which OTL are reached by soccer.
E.g. if the stars of the FIBA World Cup (I found out e.g. about Luis Scola) are as known as a Lionel Messi and Neymar, if Turkey 2010 is at least as known as South Africa 2010, if we on AH.com do an AHBA World Cup, and so on. Just if Basketball is as popular and as well-played and -funded as soccer. Just as in soccer, though, there can be teams or areas that suck at it (and maybe excel in soccer and the rarely noticed soccer world cups?).