The British Invasion took America completely by surprise. It came out of left field and was totally unexpected. In the wake of the invasion, you have not just new British groups on the music scene, but American labels sought their own answers to the British, which is why you got groups like the Byrds. As a result, you had the formation of what is the 60s sound as we know it, which evolved into the 70s and on.
The British invasion put an end to what can be described as the Dark age of Rock n' Roll, which lasted roughly 1959 to the arrival of the Beatles. This was when the first great era of Rock n' Roll had ended: Elvis was in the army, Buddy Holly and Richie Valens were dead, Jerry Lee Lewis was a pariah for marrying his underage cousin, Little Richard had gone gospel, Chuck Berry was convicted under the Mann act, etc. And you had the payola scandal which rocked the industry. In the wake of that, the industry was increasingly taken over with tight control by big corporations and sanitized and dullified.
I'll quote here:
The British invasion came out of left field, took over the scene, and pushed away that previous scene. Which is good as it removed the bad elements of that era, but bad for the good elements and artists that were sidelined in the aftermath. We also don't know how that scene might have evolved had it been left to itself.
So what if there were no British Invasion?
The British invasion put an end to what can be described as the Dark age of Rock n' Roll, which lasted roughly 1959 to the arrival of the Beatles. This was when the first great era of Rock n' Roll had ended: Elvis was in the army, Buddy Holly and Richie Valens were dead, Jerry Lee Lewis was a pariah for marrying his underage cousin, Little Richard had gone gospel, Chuck Berry was convicted under the Mann act, etc. And you had the payola scandal which rocked the industry. In the wake of that, the industry was increasingly taken over with tight control by big corporations and sanitized and dullified.
I'll quote here:
http://webcache.googleusercontent.com/search?q=cache:af267T9NDU4J:libprofessor.blogspot.com/2013/05/the-history-of-rock-and-roll-1959-1963.html+&cd=1&hl=en&ct=clnk&gl=us&client=firefox-a said:What they did is basically create a monopoly on how songs were recorded, produced, and marketed. They occupied the Brill Building in in Manhattan, hired songwriters and professional musicians, and then hand-picked which artist they wanted to record a particular song. Of course the driving force was money, so they got the most attractive "ideal-boyfriend" singers they could find, and stuck them behind a microphone (this was also the rise of the girl-group era). The better looking the singer, the more the records would sell, especially now that almost every household had a TV, and millions tuned in daily to watch American Bandstand. Artists had never been more visible.
That's the legacy of this era: most artists didn't write their own music, didn't play an instrument, but could sing well enough and were attractive enough to drive record sales. This is the era that gave us the pinnacle of rock and roll innocence: Frankie Avalon, Bobby Vee, Bobby Vinton, Neil Sedaka, and Fabian, to name a few.
Now, there were a few positives to come out of the period from 1959-1963. The Everly Brothers continued their success from the late 1950s, and Roy Orbison burst onto the scene in 1960. The Beach Boys started churning out hits in 1962. Peter, Paul, and Mary and The Kingston Trio made folk popular. This era was also the dawn of "sweet soul," which gave us icons such as Ray Charles and Sam Cooke.
The British invasion came out of left field, took over the scene, and pushed away that previous scene. Which is good as it removed the bad elements of that era, but bad for the good elements and artists that were sidelined in the aftermath. We also don't know how that scene might have evolved had it been left to itself.
So what if there were no British Invasion?