Tired of his reclusive, anomic life in NYC, he goes back to London in 1982. The discovery of Thatcherism is to him like a slap in the face, and he realizes how his country has changed for the worse since he stopped paying attention to politics in general, and British politics in particular. He initially goes for grandstanding, but finds out soon enough that the days when people paid attention to his every word are long gone; so, during the 1983 general elections, he gets involved at the grass-roots level with the Labour Party. Soon he discovers that electoral activism offers a rush not altogether that different, and rather more durable, than rock music. The defeat of Labour leads to a reshuffle in the party, which he takes advantage of to take on a more visible role. By 1987 he's a backbencher in Parliament, and by 1992 a member of the Labour shadow cabinet. The premature death of Labour leader John Smith in 1994 enables him to get elected as party chairman, and with the Conservatives thoroughly trounced in the 1997 general elections, he becomes the first Labour Prime Minister since Callaghan. His slogan: "Imagine a better Britain"