Strauss in Soviet Russia: Anatomy of a Social History using Soviet supplied data finds that consumer production lagged behind in planning and lagged behind in execution of the plan. Real wages were pegged against 1913 levels, with the growth being analogous to the growth in the soviet urban proletariat. He also finds that recapitalisation through heavy industry that should have occurred didn't: much of the plan was "black" and supporting military production.
Whether this is good or bad, as Strauss points out, it probably isn't the behaviour of a proletarian revolutionary society to conceal from itself that it was planning for war.
The problem with shifting from a peace time war focused economy to a consumer economy would cause ructions within the nomenklatura equivalent to the ructions caused in the switch to five year plans. It would also change the balance of class forces between the nomenklatura and the urban proletariat, and (probably due to flow on) the nomenklatura and the new post-collectivisation rural proletariat. Given the tenuousness of their hold on power, this would be a brave act by the soviet ruling class.
It would also involve a disruption in the composition of the Soviet urban proletariat equivalent to the disruption of the 1930s, as different kinds of labour discipline would be imposed. In particular, the slack versus piece-work norm would have to dissolve, as this dialectical relationship imposed quality limits and a pulsing production cycle based around monthly reporting dates. Replacing it with a consumer goods relationship would be difficult: soviet control over workers was based around factory supply of social democratic living conditions. The status of trade union apparatchiks and managerial nomenklatura in their positions would be threatened by a shift to shop distribution.
On the other hand Strauss shows a tendency towards normalisation of market wage relations over the five year plan period, other than for Stakhanovites who we should really consider as nomenklatura. Access to particular industry based quotas or rations degraded. So there is an openness to reproducing soviet value through commodity realisation. On the other hand, in the 1930s this was used to lower the wages of the unified factory and stratify the working class. Doesn't seem to be a need post 1945 in doing this.
yours,
Sam.