There's plenty of discussion about variations on the Marvel CU or on DC creating a successful counterpart for it's properties but what if another studio decided it wanted to get in on the act and create a multi-film superhero media franchise with a clear plan spread over several years? However instead of licencing properties from an existing comic publisher they decide to create a completely original universe that customers can get into without having any previous knowledge of characters and continuity. Perhaps the studio decides to create it's own little mini-production company as a semi-independent unit, kind of like Touchstone used to be Disney's adult film arm.
The two companies that immediately come to my mind are DreamWorks and Pixar, with the latter creating a separate animation unit for this purpose.
The two companies that immediately come to my mind are DreamWorks and Pixar, with the latter creating a separate animation unit for this purpose.